Female Founder - Eleanor Turner

The Big Favorite - Plastic-free Pima basics for Particular People

I often talk about founders who identify a problem and create a brand to tackle it. This newsletter spotlights a founder who is not just building a brand/company based on an identified issue, but steadily improving the business model, and creating iconic products, one wardrobe essential at a time.

I first met Eleanor at a conference in New York back in 2019. We ended up sitting next to each other during one of the talks, had a chat, and exchanged contact information. Over the next couple of days, we connected on LinkedIn, and I was genuinely amazed when I learned about her work background. I mean, seriously impressed. Eleanor is incredibly knowledgeable about Fashion and Clothing, with a capital F and C. She has an extensive background and a wealth of experience working at some of the top fashion houses.

Screenshot from www.thebigfavorite.com/