Female Founder - Yamina Merzoug

Yami Yami - hand poured vegan friendly confections made with organic whole fruit from local farms

I’ve worked in the CPG food and beverage industry, so I’m rather aware of how ingredients are labeled just vague enough to confuse the consumer. This experience has completely jaded me from purchasing juices, candy, and a ton of other products from the grocery store. I won’t pretend to be perfect; I do enjoy sweets and desserts, but I am discerning when it comes to the source of sugar and flavor ingredients. It’s not like I ever thought Haribos were healthy, but I genuinely can’t remember the last time I had one. The joy it used to bring is long gone once you realize the poor quality of ingredients that go into making these.

So, when I tell you I found a sweet that I am OBSESSED with, I am not kidding - it is the best flavor of any sweet or confectionary I have ever had, including all the overly processed ones on the market. I came across Yami Yami at a holiday market. I was drawn to her booth because she had a warm and welcoming presence … and because her booth said vegan sweets, and that's all I needed to see! She let me sample a couple of flavors, and I was hooked. I bought two packets and proceeded to eat one as I walked around, told my friends who were the fair about it, then took them back to the booth and bought two more bags.