It's Earth Month - and we can’t buy our way into a sustainable future
- So what exactly are we supposed to do?
April is Earth Month, and I'm sure you've already encountered a barrage of branded greenwashing. If you've been fortunate enough to avoid noticing, more of it will likely filter in over the coming weeks.
As a consumer, I'm exhausted. As a strategist and advisor to brands and founders, I'm confounded.
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