It's Earth Month - and we can’t buy our way into a sustainable future

- So what exactly are we supposed to do?

April is Earth Month, and I'm sure you've already encountered a barrage of branded greenwashing. If you've been fortunate enough to avoid noticing, more of it will likely filter in over the coming weeks.

As a consumer, I'm exhausted. As a strategist and advisor to brands and founders, I'm confounded.